CAKE (formerly Leapset) develops Point-of-Sale software delivering a simple, intuitive, and cost friendly way to better run your restaurant. After Cake’s acquisition by Sysco the company initiated a re-branding.
CAKE custom built a interactive 42″ touchscreen to enable prospective clients to swipe through and experience all of CAKE’s apps and services. Structurally the stand must carry the 64lb touchscreen and maintain balance. Mechanically the stand had to disassemble easily and ship flat. A major design priority was building a stand that had “presence” at trade conventions and having a design which coalesces with the Demo Console / Table aesthetics.
The “cozy” and “comfort” atmosphere of restaurants & food, and the stand’s need for structure is achieved with the use of laminated plywood curves. Plywood is relatively an affordable material, engineered for strength, and capable of taking on many shapes when cut with imagination. Linear lines of plywood end grain create a beautiful striped surface, vertically aligned for a sense of grandeur. The touchscreen stand towers at 7′-0″ tall and can be seen through the crowd at trade conventions. Subtle curves create an elegant, softer, more inviting approach for users. White painted edges and the wood’s natural color mesh its design with the Demo Console / Table aesthetics and the white POS devices. The panels that mount the touchscreen and the logo also structurally important for the stand’s rigidity. The stand can be disassembled into five pieces and shipped flat in 10″ thick box.
One functioning prototype was designed & ordered.
Start-to-finish design/build services included:
Concept Design & Collaboration
3D Models & Rendered Images / Marketing Material